They have, literally, outsourced 100% of their customer support and tech support to a foreign their party that has no idea what they are doing. And even if their outsourced / 3rd party tech support was “OK”, that doesn’t excuse or explain completely cutting yourself off from your customers… the people that pay your bills. In my experience, that’s the beginning of the end for any company–when they simply do not want to have any direct contact–or feedback–from their customers.
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VigLink is an intermediary platform, so it can serve as a backdoor for affiliates who have previously been banned/suspended from working with other affiliate programs like Amazon. And while you can choose specific merchants or offers, VigLink can be set up to work automatically by scanning your published content and dynamically generating affiliate links, making it a great choice for established content producers who are looking for a simpler way to generate revenue via an affiliate program.
Many advertisers are unaware of the potential of the affiliate marketing business model for their own businesses, in fact, most small businesses have never heard of it. But imagine marketing your products only to interested people for no upfront fee. Paying only when you get results is a risk-free way of advertising that requires no marketing budget to get started. As you can imagine, this is great for any start-up business with little funding for marketing their new brand.
Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.
If you’re looking for inspiration, my friend Michelle Schroeder-Gardner of the website Making Sense of Sense has become the expert on all things affiliate marketing. Michelle earns more than $100,000 per month from her blog and the bulk of her income comes from affiliate sales. Michelle has had so much success with affiliate marketing that she even has her own course called Making Sense of Affiliate Marketing.
It doesn’t let the link influence its decision of whether to include or omit anything it deems worthy of inclusion, as to do so would damage its trust rating. There’s a lot you can learn from taking this stance. Remember, your site should be built with your visitors in mind, not profit. Take care of your visitors and the profits will take care of themselves!