Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.

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In the middle of setting up my email address for my site, less than 18 hours of signing up for the service; I get the above email stating my site has been deactivated due to suspicious activity. Really? All I did was send 5 test emails when configuring Microsoft Live and ThunderBird email clients. I was the one who got suspicious…you want me to send you a copy of my drivers license and a utility bill to you or you wont reactivate the account and website? It goes without saying, I cancelled the service and now am waiting 5-10 business days for a refund. Wow!
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